Tuesday 22 April 2014

Creative Briefs and Marketing Solutions: Task 4

Marketing Campaign: PR Activities: Events 

Red Carpet Movie Premiere: 10th February 2015

Red carpet movie premiere event to be held 10th February 2015 in Leicester Square, London to celebrate the release of the upcoming and long awaited film Fifty Shades of Grey.
The premiere will have a classy theme with a classic red carpet with white and crystal decorations surrounding the area. The event will feature appearances from the entire cast, director, producers and writers. As well as E.L James; the books author. 
The event will be opened to the media, photographers and the general public outside the theatre around 6pm and the red carpet arrivals will be expected around 6:45pm. Guests will then be seated around 7:45pm in the theatre.

Invitations will also be sent out to relevant guests. 




Guest Appearances

Cast members will appear on various talk shows including breakfast shows such as Daybreak and evening chat show Jonathan Ross promoting the movie and premiere two weeks leading up to the movies premiere. The aim of these appearances will be to promote the films release and talk about the filming and casting.